Shopbop, the premier online shopping destination for women worldwide, launches their global Spring 2017 campaign, ‘Find Your Spring,’ featuring It-Brit sisters and style stars, Suki Waterhouse and Immy Waterhouse, and model-of-the-moment, Alanna Arrington. The campaign centers around female friendship and a modern take on femininity, as seen in six major spring trends – Pretty in Pink, Tailor Made, All-Day Lingerie, Modern Americana, New Romantics and SoCal Cool.
The Find Your Spring campaign will roll out with unique photo and video content, spanning all digital channels – email, social media and homepage – and is hosted across desktop, tablet, direct mail, and mobile, in the form of weekly lookbooks, consisting of style how-to’s, the latest spring product, and stunning imagery. From the season’s star color, pink, to playful prints and romantic silhouettes, spring’s fashion highlights are brought to life.
“We are extremely excited to be launching our global Spring 2017 campaign, ‘Find Your Spring’, with Suki Waterhouse, Immy Waterhouse and Alanna Arrington. We feel we have chosen the perfect trio to represent the spirit of Spring in a very SHOPBOP way, with approachable style and a playful sensibility.” – Caroline Maguire, Shopbop Fashion Director
Shopbop’s Spring Trends:
Pretty in Pink
This dreamy shade is about to take over your closets In scales of creamy blush, dusty rose, and shocking fuchsia.
Launching February 23, 2017
Tailor Made
Your seasonal cheat sheet to pulling off crisp classics like you’ve never seen them before.
Launching March 9, 2017
All-Day Lingerie
How to pull off the effortlessly luxe look – our guide to wearing crop tops over button-downs, pairing slip dresses with silky pants, and tossing boudoir-inspired robes over cut-offs.
Launching March 16, 2017
Modern Americana
Red, white, and blue, reimagined, featuring the resurgence of Americana staples – gingham, polka dots, patriotic colors, stripes and tons of denim.
Launching March 23, 2017
New Romantics
A sophisticated mix of dreamy ruffles, high-neck blouses, Juliet sleeves, and dramatic florals.
Launching March 30, 2017
SoCal Cool
Ride the beachy, retro wave with bright, surf-inspired playful silhouettes – think punchy graphics and hits of neon.
Launching April 6, 2017
