Arthur Avellano is 25 years old. After studying at the Ecole Supérieure des Beaux-Arts in Toulouse and trained at the school of the Chambre Syndicale, he joined the Atelier Chardon Savard.
In 2015, his graduate collection the FEAST OF TRIMALCHIO attracted much attention and was awarded the best graduate collection at Who’s Next. Avellano’s success led to invitations to Vietnam and New York fashion weeks as well as to White Milano, a trade show in Milan, Italy.
In 2016 Avellano created his workshop, launched his eponymous brand and collaborated with other labels, among them Neith Nyer.
Arthur Avellano mainly works with latex. Banned from the classical cloakroom, on the border of the object and the fabric, its unseemly evocation because of its sexual connotation is ideal to convey a message of insolence.
In collaboration with specialized laboratories, he creates the originality of his brand with innovative textile research, leading to the development of his own material, a hybrid latex with properties of use close to leather but which retains its texture, its fall, and its unique reflection.
He enriches his collection’s textile panel by the use of superior materials and sensorial as evocative as latex as leather and neoprene all associated with the fetish world.
For his first fashion show during Paris Fashion Week, Chute Libre, Arthur Avellano is inspired by Joël Schumacher’s cult film, which tells the story of a man who is disconnected from the pretense of modern society, fascinated by the inherent slippage of the pressure of the social mask which muzzles our impulses. The point of no return to the absurd.
In the same way, Avellano puts into perspective the subjects associated with fetishism: latex, leather, spandex and transposes them in traditional men’s dressing with basics pieces of sportswear and tailoring.
Arthur Avellano wants to bring a shade to men’s dressing, on the margins of the androgynous movement, which applies to cohabitate elegance and manhood.
Inspired by the study of socio type, attitude and personality become the central point of the silhouette by infusing reality into its creations.
Photos Courtesy of Arthur Avellano