JustFab.com is launching their first-ever co-branded collection with the trend-setting female – social media handle, @BETCHES. After a successful partnership in 2016, the digital front-runners have reunited to create an assortment of graphic tees and accessories launching exclusively on JustFab.com in mid-May.
In celebration of the launch, JustFab and Betches founders Jordana Abraham, Samantha Fishbein, and Aleen Kuperman headed to the desert for Coachella Weekend 1 to host a “Basic Betch” pool party with select influencers and VIPs. The party included a make your own flower crown station, DIY chokers, mimosa bar, Instagram-worthy pool floats and more.
