Etam kicked off the start of Paris Fashion Week with a very hot lingerie show.Etam kicked off the start of Paris Fashion Week with a very hot lingerie show. The models designed by Natalia Vodianova lit up the turquoise blue catwalk at the Molitor swimming pool, and not only that. Snoop Dogg, Lilly Wood & The Prick and The Ting Tings made sure that the show’s eighth edition the most successful.