125 years – Lanvin – The Evolution of the Lanvin Man: A Gentle Revolution

Today the Lanvin man is defined by his modernity, adopting the urban codes all whilst keeping a timemess elegance, an always recognisable allure…Including interviews with Lucas Ossendrijver and Alber Elbaz.In 1926, 37 years after its creation, Lanvin launches its Men’s department. And in 2005 the Lanvin man comes back to the front of the scene with the arrival of the Dutch Lucas Ossendrijver, as head designer and under the attentive eye of the global artistic director that re-launched the world of women, Alber Elbaz. The objective is clear: to update men’s fashion. And to reach this goal, the duo unravel the codes of the classic men’s wardrobe to renew and re-modernise it. Comfort is also the foundation of the new Lanvin man. Knitwear seizes the suit to make it even easier to wear. And to support this desire, a dose of sportswear is engulfed into this wardrobe. The new proportions, the richness of materials and the colours make up the multiple propositions on offer to this Lanvin man. The clothes are not only for the catwalks, but to be worn for the everyday. The accessories add a singular touch the silhouette. The Lanvin man just like the woman plays with duality and contrasts. And this modernity perfectly defines this Lanvin man, adopting today all the urban codes whilst keeping a timeless elegance an always recognisable allure… Interviews: Lucas Ossendrijver: Jeanne Lanvin was the first couturier to do menswear, and who really proposed a complete wardrobe, and we took this idea to renew it in another sense, for men it’s mainly to ask, what an elegant man or what a dandy wants to wear today because we’ve played with very different volumes, but we tried to avoid something too serious. Alber Elbaz: We tried to work with emotions with a fragility to be romantic, without being vintage, without being retro. Throughout my whole carrier I have only worked with women, I have never done menswear and what can I take from the women? Should I bring tulle, should I bring diamantes, I bring jewellery, I bring strong textures, I bring shine to the shoes, I bring colour, but in the end I don’t think that the result is too feminine. At men as we do things which are very commercial, or we do things that in fact are a bit WOW, and to be between the two, to give a kind of dream with reality, without being mediocre is difficult. Free Music / Bandit & Nikit